Red Stripe beer has come a long way over the last 80 years.
But the taste and attitude have always held true.

Our beer represents a uniquely Jamaican approach to life. Not taking it easy, but making it easy. Not talking about it, but getting on with it.

In 1928, soft drink entrepreneurs Eugene Desnoes and Thomas Geddes decided Jamaica needed a beer of its own. Something authentically Jamaican. They could have waited around for someone else to make it. But they decided to do it themselves. Red Stripe was born.

As the island grew into its own identity, Red Stripe beer grew with it. Through reggae and mento. Through rocksteady and dub. Wherever there was a soundsystem, there was Red Stripe. And as these sounds were exported, Red Stripe was too.

Jamaica was a melting pot of peoples, creating a distinctive culture. Many people had come to the island. And many left. They came to places like the UK, bringing the culture with them. Including Red Stripe beer.

Red Stripe became popular in Britain – first through Jamaican immigrants, then through people living in Jamaican areas. Like Handsworth and Moss Side. Chapeltown and Hackney. Brixton and Notting Hill.

Red Stripe beer became part of the creative counter-culture. Enjoyed by bands and crowds at gigs. A mainstay of the Notting Hill Carnival. The beer of people with their own identity.

In cans, in bottles, on draught. Drink cold and enjoy.

Make with a Red Stripe is about doing the right thing as much as your own thing. So you need to be over the legal purchasing age for alcohol in the place you live to view. In the UK that’s over 18. If you’re not old enough to buy beer, then you shouldn’t be here.

We believe in collaboration, and your right to voice your opinion. We don’t believe in causing offence or letting people cause offence to anyone else. So we’ll take down any comments that break this simple rule.

Above all, make and drink responsibly.

For more useful stuff, take a look at drinkaware.co.uk